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Hillsdale Creative Writing Club

Official Instagram: @hillsdalecreativewriting
"Fan" Instagram: @hillsdalecreativewritingfan
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My co-president and I began the official HHS Creative Writing Club Instagram page in 2021 and grew the account to over 50 followers by our graduation in 2023. I took the lead on most content ideation, graphic design, and copy writing for the account. In 2022, we began the Creative Writing Club "fan" account as a publicity stunt, which allowed me to practice copywriting in a more playful, informal voice.
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Over the course of my time managing the Creative Writing Club's two brand accounts, posts I contributed to received a total of 164 engagements, supporting a 104% increase in engagement from 2021 to 2023, which yielded over 70 new followers across all accounts. 

Highlighting Who We Are and What We Do

Filmed B-Roll, Interviewed

Conceived and Captured Image

Inviting the Student Body to Engage

Conceived, Designed, Wrote Copy

Creating Lore with @creativewritingclubfan

Conceived, Designed, Wrote Copy

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