ANDI JANIS TAYLOR
Theater Artist | Filmmaker | Social Media Marketer
New Victory Theater
Instagram: @newvictorytheater
TikTok: @newvictheater
Facebook: New Victory
During my 2025 social media internship with the non-profit organization New 42, I spent ample time focusing on the New Victory Theater brand. I pitched content ideas, built creative briefs, analyzed social media data via Sprout Social, and captured photo and video assets on a weekly basis. learned how to write succinct copy, tailor content towards a specific audience (families and young children), modify content for specific platforms, run competitive post analyses, and advise a team based on impression and engagement data. A few of my favorite projects included writing show-specific educational quizzes for the brand's Instagram story and doing live event coverage for Broadway Beginnings: Celebrating 35 Years of New 42.
Throughout the course of my internship with New 42, posts that I contributed to on the New Victory brand accounts accrued a total of 297,860 impressions and supported a 93.13% increase in weekly engagement.
