ANDI JANIS TAYLOR
Theater Artist | Filmmaker | Social Media Marketer
New 42nd Street Studios
Instagram: @new42studios
While interning for New 42, I also supported content development for the New 42nd Street Studios Instagram page. Every week, I pitched content ideas geared towards Broadway performers and fans, then gathered assets for creative briefs based on those pitches. I also had a chance to put my theater degree to use (and my longtime theater kid knowledge) and write lighthearted show-specific copy. Additionally, I enjoyed working on an archival project where I compiled photo and video content taken at the Studios since its opening in 2000!
Throughout the course of my internship with New 42, posts that I contributed to on the Studios Instagram page accrued a total of 46,926 impressions and 5,655 engagements, supporting a 40.44% increase in weekly engagement across all New 42nd Street Studios and New Victory accounts.
